Last Revised: August 28, 2025

This Privacy Policy explains how Adfinitys (“Adfinitys,” “we,” “us,” or “our”) collects, processes, uses, and discloses personal information in connection with our websites and related content, products, services, and other functionality offered on or through our online services. It does not address our privacy practices relating to Adfinitys job applicants, employees, or other personnel.

About Adfinitys: Adfinitys is a digital marketing and advertising services provider that combines AI-powered, data-driven advertising operations with full-funnel marketing capabilities. We operate as a demand-side platform (DSP), enabling advertisers to place ads on third-party websites and mobile applications. In addition, we support all aspects of digital marketing – including ad operations, media buying, SEO/ASO, social media management, and creative production – in a one-stop service model. Through these Services, Adfinitys may collect personal information from various sources: from visitors to our own Sites, from our advertising business clients and partners, and from individuals who interact with ads served via our platform on our clients’ websites or apps.

1. Information We Collect
2. How We Use Personal Information
3. How We Disclose Personal Information
4. Data Retention
5. Third-Party Links
6. Children’s Personal Information
7. Regional Privacy Disclosures (EU/California/Japan)
8. Contact Us
9. Updates to This Privacy Policy

We collect personal information through direct interactions, automated tracking, and third-party sources. This includes:

• From Clients/Partners: Contact details, account credentials, campaign settings, payment-related info.
• From Users: IP address, device identifiers, browser type, location (approx.), browsing behavior, ad interactions (clicks, impressions), and inferred interest categories.
• From Third Parties: Data from advertising partners, ad exchanges, analytics providers, and public/professional sources.

We use personal information to:

• Provide and improve our DSP and related services.
• Deliver personalized advertising and optimize campaign performance.
• Communicate with clients and provide support.
• Conduct marketing and promotional outreach (primarily B2B).
• Perform analytics, develop AI/ML models, and improve our platform.
• Ensure security, fraud prevention, and legal compliance.

We may share information with:

• Our affiliates and subsidiaries.
• Service providers and contractors (hosting, analytics, ad measurement).
• Advertising partners, clients, and ecosystem participants (via pseudonymous identifiers).
• As part of business transfers (mergers, acquisitions).
• To comply with laws, regulations, or protect safety/security.
• With your consent or at your direction.

We may also share aggregated or de-identified data for reporting and analytics.

WWe retain personal information only as long as necessary to fulfill the purposes described in this Policy or as required by law. Once no longer needed, we delete or de-identify data securely.

WOur Services may include links to third-party websites or integrations. We are not responsible for the privacy practices of those third parties.

WOur Services are not directed to children under 13, and we do not knowingly collect personal information from children. If we learn of such collection, we will promptly delete the data.

EEA/UK/Switzerland (GDPR)

WYou have rights to access, correct, delete, restrict, object to processing, and request data portability. We process data on legal bases including contract performance, legitimate interests, and consent. International transfers use Standard Contractual Clauses or adequacy decisions.

United States (CCPA/CPRA)

WCalifornia residents have the right to know, access, delete, and opt-out of the “sale” or “sharing” of personal data. Adfinitys does not sell data for monetary value, but may share identifiers with partners for targeted ads. We honor Global Privacy Control signals.

Japan (APPI)

WWe comply with the Act on the Protection of Personal Information (APPI). Individuals in Japan may request disclosure, correction, deletion, or cessation of use of their personal data as provided by law.

WIf you have any questions or requests regarding this Policy, please contact:

WEmail: privacy@adfinitys.com
Address: Attn: Privacy Officer, Adfinitys Inc., 111 NORTH BRIDGE ROAD, #20-05, PENINSULA PLAZA, SINGAPORE 179098

WWe may update this Policy from time to time. Material changes will be notified via our website or by direct communication where appropriate. The “Last Revised” date reflects the latest update.